Absolut 'London microsite' by Holler

Absolut has launched a microsite created by Holler and developed by Jamie Hewlett, the artist behind Gorillaz and Tank Girl.

An interactive game on the site allows users to explore the different eras and inspirations behind four of Hewlett’s character creations that appear on the vodka brand’s limited-edition bottles.

Hewlett also drew the backgrounds for the site, which was art directed by Barry Markham.