Absolut Vodka debuts 30-minute Spike Jonze film online

LONDON - Absolut Vodka has launched its Spike Jonze-directed short film 'I'm Here' online, making the film available to a global audience for free.

Absolut Vodka: debuts 30-minute Spike Jonze film
Absolut Vodka: debuts 30-minute Spike Jonze film

After its premiere at the Sundance Film Festival in January and screenings at the Berlinale in February as well as a number of select cinema showings, the 30-minute film can now be viewed online at www.imheremovie.com.

The global launch, which marks the latest stage of Absolut's "ordinary is no place to be" strategy, will give 5,000 people a day the opportunity to watch the film.

Thanks to built-in social media functionality within the site, viewers can watch 'I'm Here'
together with Facebook friends.

Visitors to the site are invited into a cinema where they can choose to watch the film alone or with friends, seated in a theatre.

The teaser trailer, information on the director, and cast as well as bonus material is also available on the website.

Produced by MJZ, the film imagines a world inhabited by both humans and robots, focusing on the central character of a lonely robot called Sheldon.

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

MOST READ

BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Just published