Absolut Vodka debuts 30-minute Spike Jonze film online

LONDON - Absolut Vodka has launched its Spike Jonze-directed short film 'I'm Here' online, making the film available to a global audience for free.

Absolut Vodka: debuts 30-minute Spike Jonze film
Absolut Vodka: debuts 30-minute Spike Jonze film

After its premiere at the Sundance Film Festival in January and screenings at the Berlinale in February as well as a number of select cinema showings, the 30-minute film can now be viewed online at www.imheremovie.com.

The global launch, which marks the latest stage of Absolut's "ordinary is no place to be" strategy, will give 5,000 people a day the opportunity to watch the film.

Thanks to built-in social media functionality within the site, viewers can watch 'I'm Here'
together with Facebook friends.

Visitors to the site are invited into a cinema where they can choose to watch the film alone or with friends, seated in a theatre.

The teaser trailer, information on the director, and cast as well as bonus material is also available on the website.

Produced by MJZ, the film imagines a world inhabited by both humans and robots, focusing on the central character of a lonely robot called Sheldon.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Vodafone, Sky and HSBC join retreat from Google

Several more major brands, including Vodafone, Sky, and a trio of the UK's leading banks, have added their names to the list of those considering suspending their advertising on Google.

Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More