Absolute and Bauer win BT Live London broadcasting rights

Absolute Radio and Bauer Media have joined forces to secure the broadcasting rights and joint entertainment programming for the BT London Live celebrations in the capital during the 2012 Games.

Absolute Radio and Bauer Media: win broadcasting rights for BT London Live
Absolute Radio and Bauer Media: win broadcasting rights for BT London Live

BT London Live, which will be taking place in Hyde Park, Victoria Park and Trafalgar Square is a partnership between the Mayor of London, The Royal Parks and the London Borough of Tower Hamlets, and will offer the public the opportunity to be a part of the Olympic celebrations by showing the Games' action on big screens for free.

The deal will see Absolute Radio broadcast from Hyde Park every day from 28 July to 11 August with a programme that promises celebrity interviews and exclusive content, while Magic 105.4 will do likewise from the iconic location.

Clare Baker, marketing director at Absolute Radio said: "This activity perfectly complements our established live credentials, adding a unique twist to the celebration of Great Britain and the Olympics in 2012 from an iconic, nationally treasured location."

In Victoria Park, Kiss will be working with the event's organisers to help programme a mix of music gigs and "have-a-go" sporting sessions every day from 27 July to 12 August.

Steve Parkinson, managing director for Bauer London, said: "Magic 105.4 and Kiss are delighted to be working alongside Absolute on what are certain to be some of the most exciting and memorable events in London this summer.

"This deal will ensure we can bring all the artist and ticketing information to our audiences first, and to be in the thick of the celebrations when they get under way on 27 July."

At the start of the week it was announced that Blur, The Specials and New Order would be performing at the closing ceremony concert in Hyde Park on 12 August.

For the start of the Paralympic Games, BT London Live will relocate to Trafalgar Square, where a giant screen will broadcast live coverage courtesy of Channel 4 Television. The square will also host sporting activity, cultural entertainment and evening concerts.

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).