Absolute Radio to bring back Faces for Radio campaign

Absolute Radio is to launch the latest wave of its "faces for radio" marketing campaign at the end of the month, with print, outdoor and digital activity, including a takeover of the MSN homepage.

Absolute Radio: last year's 'faces for radio' campaign
Absolute Radio: last year's 'faces for radio' campaign

The campaign begins on 28 February and will encompass outdoor, including the use of digital, backlit and scrolling 48-sheets nationally across central and Greater London, Manchester, Liverpool, Birmingham, Nottingham, Coventry and Wolverhampton.

Alongside outdoor, the digital campaign will also incorporate YouTube and search activity.

Clare Baker, Absolute Radio marketing director, said: "Our 'faces for radio' campaign has proved highly successful and this, its third outing, will be bigger than before.

"We're showcasing our high-profile comedic talent with a real, honest approach, which our reluctant adult audience really responds to."

The creative for the campaign is by Albion London with media by MEC.

The "faces for radio" campaign launched in 2010.

In the latest set of Rajar audience figures, Absolute Radio's core station, available nationally on AM, DAB, online and through digital TV, as well as FM in London, had an audience of 1.38 million a week, down 7.9% year on year and 16.9% quarter on quarter.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More