An Abundance in merger with FMLY

An Abundance, the independent direct marketing agency that launched a year ago, has merged with the innovation shop FMLY.

Chris Ward: An Abundance founder
Chris Ward: An Abundance founder

The new entity will keep the An Abundance name. The merger follows the departure of An Abundance’s co-founder Amanda Phillips, who left to join the digital agency Volume as its chief executive. She will remain as a non-executive director.

The FMLY founder, Debi Bester, will become the strategy and innovation partner of the new entity and take Phillips’ stake in the business, which is equal to that held by Chris Ward, An Abundance’s other founder.

FMLY’s staff, including the new creative technology director, Marcus Michaels, who joined from Rapp, will move into An Abundance’s Covent Garden offices.

Ward will be reunited with Nicola Thompson, who becomes the client director. The pair, along with two others, launched the direct marketing agency Personal in 2004.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More