Acclaimed director Frank Budgen dies

Frank Budgen, one of advertising's most celebrated directors, has died.

Budgen, who was a partner at Gorgeous Productions, died yesterday in his sleep, aged 61. He had recently battled cancer but the disease had gone into remission.

Budgen cemented his reputation as one of the finest directors in the business with ads such as "escape the sofa" for Reebok, "tag" for Nike and "mountain" for Sony Playstation. He was recognised by D&AD on its 50th anniversary in 2012 as the industry’s most awarded director (jointly with Tony Kaye).

Budgen trained as an art director at Manchester Art School and became a copywriter at BBDO, before landing jobs at Saatchi & Saatchi and then BMP DDB Needham. At BMP, Budgen helped create The Guardian’s famous "points of view" ad.

He began directing commercials in 1985, starting with an ad for John Smiths, but parted ways with the agency world to work full-time behind the camera in 1991, when he left BMP and joined The Paul Weiland Film Company. Budgen then joined Gorgeous as a partner and an official co-founder in 1997.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Grey London changes name to Valenstein & Fatt to promote diversity and tolerance

Grey London is making a statement against a recent surge in racism and nationalism by changing its name to Valenstein & Fatt, with the surnames of its two Jewish founders appearing above the agency's doors for 100 days.

Why Cosabella replaced its agency with AI and will never go back to humans

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published