Budgen, who was a partner at Gorgeous Productions, died yesterday in his sleep, aged 61. He had recently battled cancer but the disease had gone into remission.
Budgen cemented his reputation as one of the finest directors in the business with ads such as "escape the sofa" for Reebok, "tag" for Nike and "mountain" for Sony Playstation. He was recognised by D&AD on its 50th anniversary in 2012 as the industry’s most awarded director (jointly with Tony Kaye).
Budgen trained as an art director at Manchester Art School and became a copywriter at BBDO, before landing jobs at Saatchi & Saatchi and then BMP DDB Needham. At BMP, Budgen helped create The Guardian’s famous "points of view" ad.
He began directing commercials in 1985, starting with an ad for John Smiths, but parted ways with the agency world to work full-time behind the camera in 1991, when he left BMP and joined The Paul Weiland Film Company. Budgen then joined Gorgeous as a partner and an official co-founder in 1997.