Account manager McFadyen drives off with top IPC award

IPC Solutions account manager Rachel McFadyen has been voted IPC Media's salesperson of the year.

IPC Solutions account manager Rachel McFadyen has been voted IPC Media's salesperson of the year.

McFadyen, who sells promotions and sponsorship for IPC Ignite!'s magazines, beat off 227 other entrants to claim the top prize of a new Ford Puma car.

She won the award after bringing in pounds 750,000 of new business, including innovative promotions for Fosters and Orange. The first involved a 32-page Loaded supplement for Fosters' 'Fostralia' campaign, which supported a national radio competition. Fosters said the campaign increased its beer sales by 34 per cent.

The Orange deal comprised sponsorship of a student supplement, website and festival guides. Other new business included a Warnervision South Park promotion with Virgin Radio and a Loaded guide to Euro 2000, sponsored by Ladbrokes and a consortium of off-licence chains, including Thresher.

McFadyen, who was also runner-up in the best newcomer and best creative sales pitch awards, joined IPC 18 months ago from Emap Advertising, where she sold sponsorship and promotions across Emap's youth portfolio. She started her media career at Haymarket Publishing as a sales executive on Campaign and Marketing.

The runner-up in the salesperson of the year award was Jo McFarlane, who defected from Emap Advertising's youth sales team at the same time as McFadyen.

McFarlane, who claimed a prize of pounds 2,000 worth of holiday vouchers, is an account manager in IPC's central sales department. She grew her key accounts - Kellogg and Mars - through a range of creative solutions. These included a 32-page Marie Claire supplement, written specially for Kellogg.

Another innovative deal involved the production of Post-it notes in the shape of a cat's head, to promote Mars' Whiskas Top brand.

Five other divisional salesperson of the year awards were given. Michael Kohn, Steve Judd, Jon Steel, Rachel Stevens and Liz Vasquez-Liston collected the honours.

The sales team of the year was IPC Electric's team of 11, headed by digital ad director Neil Perkin. The ad manager of the year was IPC Connect's Kate Mackenzie.

The best display newcomer award went to Connect's Vicky Hopwood, and the classified award went to Kate Glasheen of the Country & Leisure Media division.



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