Accurist 'accu wrist' by Lonsdale (updated by Accurist)

Accurist has tweaked its 1978 ad starring John Cleese, reciting parts of the body where you should not wear your watch.

The ad has been given a new end shot of up-to-date watches, with a new voiceover by Cleese.

This work was done by Accurist with Moxie Pictures.

Albion London worked on social media for the campaign.