Acer adds AKQA to global roster

Acer, the world's second largest maker of personal computers, has added AKQA to its global digital roster following a competitive pitch.

Ahmed Ajaz: founder of AKQA now added to the Acer global roster
Ahmed Ajaz: founder of AKQA now added to the Acer global roster

The agency will be responsible for promoting Acer’s new platform, Alive.

The global number two in the PC market has worked with different agencies on a global level. It has worked with Leo Burnett on its global advertising account.

However, it has also hired agencies in local markets. In 2008, the computer company awarded its $3m Thai media and advertising business to McCann WorldGroup.

In Singapore, Acer has worked with Ace Dayton and in Bangalore, Dentsu Communications has been the company’s agency of record in the past. Last year, Acer appointed DDB China to handle its ad business as it sought a bigger slice of China's personal PC market.

Earlier this year, the company launched the world’s first 3D laptop, The Acer Aspire 5738DZG.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).