TBWA will devise a strategic and creative campaign to build the Reveal brand, aiming to increase its sales as the market continues to grow. It is expected to launch a national integrated campaign targeting 18- to 27-year-old women later in the year. The campaign will initially be TV-led.
Karmarama is set to develop a TV campaign to raise Real People's profile and compete with titles such as H Bauer's Take A Break.
Clemmow Hornby Inge previously held the account for both titles. The appointments follow Andrew Kirkland's arrival at ACP-Natmag in December as the group publishing director.
CHI was not involved in the pitch, which originally included Albion, Karmarama, St Luke's and TBWA. St Luke's pulled out of the review in the early stages.
Zoe Harris, the marketing director of Reveal, said: "ACP-Natmag believes in investing both in editorial product development and marketing support to ensure our titles are the best in the market, and we are excited to be working with TBWA to deliver our ambitious development plans for Reveal."
Colin Morrison, the chief executive of ACP-Natmag, added: "Weekly magazines continues to be a growing and very competitive market. We've been anxious to look for new ideas to promote our weekly magazines."
Last year, ACP-Natmag spent £5 million on media to support Reveal. It has a £6 million marketing budget for Real People. Vicky Mayer, the Real People editor, resigned in May. Louise Court, the editorial director of ACP-Natmag, has editorial responsibility while a replacement is found.
In June, Rocket was appointed to the £10 million media planning and buying account for ACP-Natmag.