ActionAid hires M.i. Media to take fundraising 'to next level'

ActionAid, the international charity against poverty, has appointed M.i. Media to handle its £2 million media planning and buying account following a competitive pitch.

Actionaid: hires M.i Media
Actionaid: hires M.i Media

The pitch process was handled by the AAR. The business was previously handled in-house.

M.i. Media will work on new product development campaigns as well as emergency appeals.

Virginie Kan, the UK head of supporter acquisition and marketing at ActionAid said: "After an extensive search process, M.i. Media were the agency that best demonstrated how to move the organisation’s fundraising activities on to the next level.

"In the short period we have been working together, they have already made a positive impact on our results".


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

Just published