The company is running the pitch itself and has, in the past two weeks, sent agencies a request for information with regards the brief. At the time of writing, no chemistry meetings had taken place.
The brief is understood not to relate to a specific game created by Activision, which last month released the newest incarnation of its serial, ‘Call of Duty: Ghosts’.
The Los Angeles agency 72andSunny created the TV ad for the new 'Call of Duty' game. The spot features a group of friends in a warzone and stars actress Megan Fox.
The independent digital agency SapientNitro was appointed to the brand's digital account in the US. Meanwhile, the Red Consultancy handles Activision's PR in the UK. WPP's MEC retained the media account last March.
A spokesman for Activision declined to comment.