Activision seeks social shop

Activision Blizzard, the computer games company that publishes 'Call of Duty', is looking to appoint its first social media agency across Europe.

Megan Fox: stars in Call of Duty campaign
Megan Fox: stars in Call of Duty campaign

The company is running the pitch itself and has, in the past two weeks, sent agencies a request for information with regards the brief. At the time of writing, no chemistry meetings had taken place.

The brief is understood not to relate to a specific game created by Activision, which last month released the newest incarnation of its serial, ‘Call of Duty: Ghosts’.

The Los Angeles agency 72andSunny created the TV ad for the new 'Call of Duty' game. The spot features a group of friends in a warzone and stars actress Megan Fox.

The independent digital agency SapientNitro was appointed to the brand's digital account in the US. Meanwhile, the Red Consultancy handles Activision's PR in the UK. WPP's MEC retained the media account last March.

A spokesman for Activision declined to comment.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published