Acxiom's Thaer Namruti rejoins Starcom Mediavest Group

Thaer Namruti, the European strategy director at Acxiom, has been appointed to the new role of senior vice president for precision marketing strategy at Starcom Mediavest Group.

Thaer Namruti: had left Starcom Mediavest Group for Axciom in 2014
Thaer Namruti: had left Starcom Mediavest Group for Axciom in 2014

He will push precision marketing capabilities across SMG’s global network clients. The agency describes precision marketing as "using data to deliver one to one communication at scale".

Namruti will be based in London and report to Jodie Stranger, the president of global network clients with a dotted line into Steve Simpson, the president for asymmetric intelligence.

Namruti joined Acxiom in 2014, having spent four years at SMG as senior vice president for data and analytics across EMEA.

At Acxiom he "established the agency partners channel and oversaw its integration with advertiser verticals".

His career also spans roles at TBWA\GGT, PHD Media, Alliance Leicester, Nationwide and AXA.

Stranger said: "I’m thrilled to be working with Thaer again and his appointment is further evidence of our commitment to placing data and technology at the heart of everything we do for clients.

"He brings with him a proven track record and his experience will be instrumental to ensuring we continue to deliver the very best communications solutions for our clients."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More