Ad creatives make skateboards that let you grind Trump's face into the rails

A trio of London-based creatives has created a set of skateboard decks featuring obnoxious-looking caricatures of popular hate figures that are designed to be intentionally defaced.

Hateboards: the closet thing to his real face you can smash up with metal
Hateboards: the closet thing to his real face you can smash up with metal

Dal Almeida, Ben Buswell and Liam Buswell made their first board, featuring the face of Brexit figurehead Nigel Farage, around the time of last year’s referendum.

They later created a Trump design, along with three irritating celebs for the less politically engaged: Kanye West, Miley Cyrus and Justin Bieber.

The trio have now launched a business to sell the decks, called Hateboards. They are available in a number of retailers across the UK.

Almeida said: "The reason the idea has got a lot of traction in the design and skate world so far is that skateboards usually have beautiful graphics you don’t want to scrape off grinding. These boards are counter intuitive to that making them portable protest signs."

The brand's website reads: "The underside of a skate board. A shadowy place, where all sorts of horrible shit happens. From grinding grubby rails to kick flips from broken trainers. The ideal canvas for the face of someone you hate. That special someone who you’d like to give a smack.

"Hate Boards wanted to help you skaters and haters channel that rage into a force for good. You know like therapy without the need to lie on a big leather sofa, cause that’s lazy. So give in to a bit of your dark side. Break your board and skate that hate away."

Almeida is an art director at Abbott Mead Vickers BBDO and Ben Buswell a creative at Grey London. Hateboards is a side project.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Is John Lewis losing its retailing crown?

Following a series of news stories highlighting issues such as job cuts and payments below the minimum wage, is the shine coming off John Lewis? Or is this simply a readjustment process that any major retailer might have to endure to emerge stronger?

Making media fun again: why we must free our industry from outdated models
Shares0
Share

1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.