Ad industry moves to counterattack in row over alcopops

Britain’s ad industry has gone on the offensive over an official report appearing to link alcopop promotion to drug-taking by youngsters.

Britain’s ad industry has gone on the offensive over an official

report appearing to link alcopop promotion to drug-taking by

youngsters.



Advertising Association executives are angry at the ’spin’ put on the

report’s findings and fear that national press coverage of the story

will reinforce old prejudices against the industry.



The row has erupted over the publication of a report by the Home

Office’s Advisory Council on the Misuse of Drugs, which provoked

headlines suggesting that alcopop ads were ’luring youngsters to

drugs’.



The AA is to tell the Home Office minister, George Howarth, that there

is not a shred of evidence to back such a claim and will also point out

that the report makes no connection between advertising and the use of

illicit drugs.



According to the AA, alcohol is not only one of the most strictly

regulated sectors of the ad industry, but almost every alcohol ad

complies with the rules and has little impact on consumption rates. It

also points to figures published by the Advertising Standards Authority

in June 1996 showing that, of 359 alcohol ads, only 12 were for

alcopops.



The AA statement continues: ’Even if one was to accept the simplistic

analysis that drinking leads to drug misuse - about as convincing as

arguing that smoking leads to under-age sex, although the statistics are

probably the same - the criticism by association laid at the door of

advertising is unproven and counter-productive.’



Sara Price, the AA’s head of public affairs, said: ’This is a matter

which will be brought up time and again as a stick with which to beat

the alcohol and advertising industries.



Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).