Advertising growth will increase at a compound rate (CAGR) of 4.4% per annum as
The money UK consumers pay telecoms providers for web access will reach £15bn by 2017, with the amount spent on internet access on mobile devices doubling to £9bn in the same period.
Phil Stokes, head of
Alongside internet advertising and web access, the fastest growing areas with the entertainment and media sector will be out of home (OOH) advertising, video games, and TV advertising.
Meanwhile, TV advertising is expected to see a 4.7% increase in CAGR across the period from £3.7bn to £4.7bn.
Stokes concluded: "While profitable growth is difficult to achieve in the current climate, digital technology has plenty of potential to help, both in the way that organisations are structured, and in generating new products and services that are centred on the needs that really matter to customers."
The PwC report covered 13 sectors including TV subscriptions and licence fees, TV advertising, internet access, radio, OOH advertising, video games, filmed entertainment, newspaper publishing, consumer magazine publishing, business-to-business, music, internet advertising and book publishing.