This ad showing a Leica camera being polished is genuinely 45 minutes long

Is this the most boring ad ever made? Well, it depends on how you look at it.

If you’re into the "happy snap", the "quick fix", the "closest biscuit on the plate", as Leica explains, then this film is probably not for you.

However, if you appreciate obsessive craftsmanship, then watching nearly 45 minutes of an expert scrubbing the new Leica T’s aluminium body by hand will be time well spent.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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