Ad veterans launch start-up Holmes Hobbs Marcantonio

Adrian Holmes, Steve Hobbs and Alfredo Marcantonio - three industry veterans with a combined age of 182 - have formed a start-up with a "back to basics" philosophy.

HHM: start-up founded by (l-r) Marcantonio, Hobbs, Holmes
HHM: start-up founded by (l-r) Marcantonio, Hobbs, Holmes

Holmes Hobbs Marcantonio brings together: Holmes, the former Lowe worldwide chairman and Y&R executive creative director for Europe, the Middle East and Africa; Hobbs, a creative services specialist; and Marcantonio, the ex-Abbott Mead Vickers BBDO vice-chairman.

The shop’s debut ad, for Prostate Cancer UK featuring the comedian Bill Bailey, is already on air.

"We’re very keen to bring back the written word," Holmes said. "The ad industry seems to have convinced itself that writing isn’t required any more. We think that’s wrong."

HHM, in which the three principals have equal shares, is the successor to MPH, the consultancy launched by Hobbs and Marcantonio nine years ago. MPH clients switching to HHM include Albert Bartlett.

The Folio Society, whose latest campaign, written by Holmes, has just broken, Serena Linley and Telegraph-Road Cycling complete the HHM portfolio.

The founders said they were also in talks with a brewery and a snack company.

"We think our main appeal will be to small entrepreneurial clients," Marcantonio said. "We’re doing this because we think there’s a role for an agency like ours."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More