Ad watchdog bans Tetley Green Tea spot for misleading consumers

LONDON - An ad for Tetley Green Tea, created by Miles Calcraft Briginshaw Duffy, has been banned by the Advertising Standards Authority after it was found to be misleading.

The spot features a woman preparing to go for a run, but after opening her door and seeing it was raining, she gives up and opts to make herself a cup of green tea.

A voiceover explains: "For an easy way to help look after yourself, pick up Tetley Green Tea. It’s full of antioxidants."

After receiving four complaints, the ASA found that the ad was misleading because it implied that Tetley Green Tea had greater health benefits than those actually evidenced.

While the body rebuffed complaints that the ad implied the Green Tea had similar health benefits to exercise, it upheld a ban on the basis that "we had not seen any evidence to demonstrate that green tea, or the antioxidants in it, had general health benefits".

Tetley must not broadcast the ad again in its current form.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).