Which ad has 'won' Christmas this year? We asked the public

With John Lewis and Sainsbury's battling it out for top spot and supermarkets clambering for sales amid a tough market, the stakes are high this year.

WATCH: Which ad has 'won' Christmas this year?
WATCH: Which ad has 'won' Christmas this year?

Marketing asked Londoners what they thought of Christmas adverts, whether they look forward to them and - the crucial question - which is best this year? John Lewis or Sainsbury's?

Generally the public agreed they looked forward to ads at Christmas more so than any other time. 

There was also a unanimous response that Sainsbury's 2014 'Christmas Day truce match' was the best ad of recent history. 

Except for one passerby, who said: "The one with the penguin who gets a friend. I don't know who it was for but it was good."

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Job description: Digital marketing executive

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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