Adam Crow departs MindShare for web start-up Totally Plc

Adam Crow, MindShare’s head of press, is leaving the agency after less than a year in the job.

Adam Crow, MindShare’s head of press, is leaving the agency after

less than a year in the job.



Crow, who was appointed to head MindShare’s press division in March,

will leave the media agency at the end of the year to be sales and

marketing director of a start-up internet venture, Totally Plc. He will

be replaced by Paul Thomas, who is press director at Universal

McCann.



’We are tremendously sorry to lose Adam as he has been a great press

buying director,’ Mandy Pooler, the chief executive of MindShare,

said.



’But, like a lot of people in the industry, he has an opportunity he

can’t turn down.’



Totally Plc will be a collection of community websites, the first of

which will be Totally Jewish.com, which specialises in services for the

Jewish community.



Crow will join Dan Levitt, who was previously at Universal McCann where

he ran the Sky account, and Steve Burns, the former managing director of

the IT consultancy, Conduit Communications, who is chief executive of

the new venture. Totally Plc will float on AIM at the beginning of next

year.



’I didn’t want to leave MindShare, but it is one of those things that I

had to do. It (Totally Plc) could be a dream ticket,’ Crow said.



Crow joined the WPP network in 1994 as head of press and radio at

OgilvyOne.



Following the merger of the Ogilvy & Mather and J. Walter Thompson media

departments to form MindShare, he moved across to become business

director. He took over from Paul Mukherjee as head of press in the

spring, after the latter moved to Wieden & Kennedy.



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