Adam & Eve/DDB, BBH and TBWA\London lead way in Retail shortlist for Campaign Big Awards

Adam & Eve/DDB, BBH, and TBWA\London have received the most entries in the shortlist for the Retail category in this year's Campaign Big Awards.

Each received four nominations, making up over half of the 22-strong shortlist.

Adam & Eve received three nominations for its Harvey Nichols work and one for "Monty’s Christmas" the John Lewis Christmas ad that won a Grand Prix for Film Craft at this year’s Cannes Lions.

BBH was listed for work done for four different clients: it’s "#PackMoreIntoLunch" campaign for Yum Foods, "donate your voice" for Waitrose, "family" for KFC, and "Monsieur Zedel" for Corbin & King.

TBWA\London was also shortlisted four times for its work for Lidl, the discount supermarket chain.

Richard Brim, an executive creative director at Adam & Eve/DDB, was the chair of yesterday’s judging panel, which also comprised: Mark Goodwin, a creative director at M&C Saatchi; Vicki Maguire, a deputy executive creative director at Grey London; Caroline Pay, the deputy creative director at Bartle Bogle Hegarty; Andy Fowler, the executive creative director at Brothers and Sisters; and Tracy de Groose, the chief executive of Dentus Aegis Network UK.

Mother London was shortlisted three times for its work for Ikea, including "beds", while Abbott Mead Vickers BBDO received two entries for it’s "1914" Christmas ad for Sainsbury’s and its "reflections poster campaign" for Dixons Carphone.

The judging for the Campaign Big Awards is taking place in London all this week. The shortlists decided by the judges will be revealed the next day on Twitter and on

Tomorrow, Campaign will reveal the five categories being studied today (Alcoholic Drinks, Automotive, Health & Beauty, Online Services and Telecoms & Technology).


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