Adam & Eve/DDB create Britain Stronger in Europe ad

Britain Stronger in Europe has released a poster created by Adam & Eve/DDB depicting Michael Gove, Boris Johnson and Nigel Farage gambling at a craps table.

Britain Stronger In Europe ad featuring Gove, Johnson and Farage
Britain Stronger In Europe ad featuring Gove, Johnson and Farage

The ad was shown on a poster van at a Britain Stronger In Europe event hosted by the Labour MPs Yvette Cooper and Tom Watson this morning. It has also been shared on social media.

Johnson is depicted throwing dice onto the table, while Farage laughs as he smokes a cigar, alongside the copy: "Don't let them gamble with your future. Vote remain June 23rd."

Today's ad accompanies a number of campaigning initiatives from Labour Party politicians who are in favour of staying in the European Union including a "Tory Brexit Budget" imagining what a future Conservative government might do if Britain votes to leave on 23 June.

The ad was created by Jo Cresswell and Sian Coole and the creative directors were Tim Vance and Paul Knott. At Adam & Eve/DDB the chief creative officer is Ben Priest and the executive creative directors are Ben Tollett and Richard Brim.

The client at Britain Stronger In Europe was executive director Will Straw, the son of former Labour home secretary Jack Straw.

The photographer was Noemie Bottiau and the designer was Scott Silvey. Post-production was by Stanley’s Post and Adam & Eve/DDB’s content arm Cain & Abel was the production company.

Adam & Eve/DDB helped name the Britain Stronger in Europe campaign and created its launch film back in October.

The launch film for Britain Stronger in Europe showed different types of people – from Innocent founder Richard Reid and businesswoman Karren Brady to a student – explaining why staying in the European Union is important to them.

Britain Stronger In Europe appointed M&C Saatchi as its retained creative agency last month but it continues to work with other figures and shops from the advertising industry.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

Just published