Adam & Eve/DDB creates Polo ad for amorous elephant

Adam & Eve/DDB has created a tactical ad for VW following this week's news that an elephant had used a Polo model to ease its sexual frustration.

VW ad: car maker is quick off the mark after elephant embraces Polo
VW ad: car maker is quick off the mark after elephant embraces Polo

The humorous print ad, which runs in today’s Daily Telegraph, claims that the car has "Elephant Impact Protection’ as standard.

It is in response to pictures taken from Pilanesberg National Park in South Africa of a bull elephant on must – when its normal testosterone levels can multiply by up to 60 times – getting very close to a parked Polo hatchback.

The ad was created by Jo Cresswell and Sian Coole, with media planning and buying by MediaCom.

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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