Adam & Eve/DDB creates Polo ad for amorous elephant

Adam & Eve/DDB has created a tactical ad for VW following this week's news that an elephant had used a Polo model to ease its sexual frustration.

VW ad: car maker is quick off the mark after elephant embraces Polo
VW ad: car maker is quick off the mark after elephant embraces Polo

The humorous print ad, which runs in today’s Daily Telegraph, claims that the car has "Elephant Impact Protection’ as standard.

It is in response to pictures taken from Pilanesberg National Park in South Africa of a bull elephant on must – when its normal testosterone levels can multiply by up to 60 times – getting very close to a parked Polo hatchback.

The ad was created by Jo Cresswell and Sian Coole, with media planning and buying by MediaCom.

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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