Adam & Eve/DDB creates Polo ad for amorous elephant

Adam & Eve/DDB has created a tactical ad for VW following this week's news that an elephant had used a Polo model to ease its sexual frustration.

VW ad: car maker is quick off the mark after elephant embraces Polo
VW ad: car maker is quick off the mark after elephant embraces Polo

The humorous print ad, which runs in today’s Daily Telegraph, claims that the car has "Elephant Impact Protection’ as standard.

It is in response to pictures taken from Pilanesberg National Park in South Africa of a bull elephant on must – when its normal testosterone levels can multiply by up to 60 times – getting very close to a parked Polo hatchback.

The ad was created by Jo Cresswell and Sian Coole, with media planning and buying by MediaCom.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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