Adam & Eve/DDB grabs £100,000 prize from Posterscope

Adam & Eve/DDB has won £100,000 of outdoor space from Posterscope after winning a competition during an Advertising Week Europe session in London today.

Adam & Eve/DDB: wins Posterscope competition
Adam & Eve/DDB: wins Posterscope competition

Richard Brim, the executive creative director at the agency, presented a campaign to help raise £25,000 for a new wheelchair for a young girl, Laya Zenonos, who has Spinal Muscular Atrophy Type 1.

Zenonos is the daughter of Antony, who works in the IT department at Adam & Eve/DDB.

Brim’s campaign asks people to tweet about the cause. The Posterscope screens around London will display an image of Laya on a Twitter bird moving across the screen as the number of tweets increase.

People walking past the screens will be prompted to tweet, once they do so a bird will appear on the screen. They will not be asked for a donation.

Once Zenonos moves across the whole screen an ad will appear from John Lewis or Virgin Atlantic, as Adam & Eve/DDB will sell the space back to the brands. Zenonos will move across different screens around the City.

Brim’s idea won an audience vote during the session, which was chaired by Claire Beale, Campaign's  global editor-in-chief.

Jim Thornton, the creative director at VCCP, won £25,000 from Posterscope for his campaign to raise money for the Defence National Rehabilitation Centre.

His campaign features an image of a soldier running in a battlefield when an explosion occurs. The people surrounding the poster will get a text that explains the injuries they would receive if they were in the battlefield. The end of the text encourages them to donate £5.

Also presenting during the session was Dave Bedwood, a creative director at M&C Saatchi.

Follow everything that's happening at Advertising Week Europe on Campaign's live blog.

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