Adam&Eve/DDB leads shortlist entries for Campaign Big Awards

Adam & Eve/DDB leads the way with most number of shortlisted entries for the Campaign Big Awards, which take place next week.

The Omnicom shop has 21 entries, including four in the Fashion Clothing, Footwear & Accessories category for "bad fit", its summer sale work for Harvey Nichols.

The press and outdoor campaign featured models wearing ill-fitting clothes 

Grey London received 18 entries on the shortlists, with five for "life paint", its work for Volvo which won two Grand Prix at Cannes this year. The "life paint" executions were shortlisted in the Automotive category.

Abbott Mead Vickers BBDO received 11 entries, including three for "keep control", its TV ad for Tena Men, the male incontinence brand, for the Health & Beauty category.

Bartle Bogle Hegarty was also shortlisted 11 times: including one for "what a weekend", its TV and cinema ad for The Guardian and The Observer newspaper. It features on the Media & Entertainment shortlist.

Mother has ten entries, including seven for Ikea: three for the Retail category, three for Consumer Durable and Furniture, and one for Household Goods. MoneySupermarket’s "epic strut", also created by Mother, was shortlisted in the Financial & Legal category.

Judging for the Campaign Big Awards took place in London in August by a selection of judges from advertising agencies for each category.

The winners will be announced at a ceremony next week, on 21 October, in London.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

Just published