Adam & Eve/DDB leads UK hopefuls for Cannes Creative Effectiveness Lions

Adam & Eve/DDB is leading the UK agencies hoping to win a Cannes Lion in Creative Effectiveness this year with two campaigns for John Lewis Partnership brands.

The Omnicom shop has been shortlisted four times for Creative Effectiveness, two for John Lewis’ 2015 Christmas campaign "The man on the moon" (above) and another double for John Lewis Insurance’s "Tiny dancer".

A&E/DDB won the Creative Effectiveness Grand Prix last year at Cannes Lions for its 2014 Christmas campaign for John Lewis, "Monty's Christmas".

Three more nominations for UK shops include FCB Inferno’s popular "This girl can" for Sport England, Engine’s "Missing type" for NHS Blood and Transplant, and Ogilvy & Mather’s "Breathless choir" for Philips.

There are also seven nominations for US agencies, including two for Leo Burnett Chicago’s work for the Art Institute for Chicago, "Van Gogh’s bedrooms. Let yourself in".

Johannes Leonardo has also been shortlisted twice for Adidas Originals’ "Your future is not mine".

Also in the running are BBDO San Francisco (Barbie "Imagine the possibilities", Droga5 New York (Under Armour "Michael Phelps"), and Energy BBDO (Wrigley Extra, "Sarah & Juan").