Adam & Eve/DDB nets VW Commercial brief

Adam & Eve/DDB has won the £5 million advertising and digital account for Volkswagen Commercial Vehicles.

VW Commercial Vehicles: the account moves from Iris
VW Commercial Vehicles: the account moves from Iris

The account moves from Iris, which had handled the business for the past four years, after a pitch managed by Hamilton Associates. VCCP and Beattie McGuinness Bungay were also involved in the pitch process, which started in July.

The move reunites VW Commercial Vehicles with DDB, which handles advertising for the VW marque, after a 20-year hiatus. Iris will continue to work on retail marketing and web development.

Iris was responsible for creating a 2011 campaign that marked the brand's first TV advertising in five years. Timed to coincide with the climax of the football season, the spot focused on the brand's heritage rather than promoting any specific model.

VW Commercial Vehicles also works with The Red Brick Road for social media. The media planning and buying account, handled by MediaCom, is not affected.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).