Adam & Eve/DDB picks up Desperados business

Adam & Eve/DDB has landed the UK advertising account for the Heineken-owned beer brand Desperados.

Desperados: UK growth
Desperados: UK growth

The agency has been tasked with growing the brand’s presence in the UK and raising awareness – Desperados claims to be the world’s first tequila-flavoured beer.

Havas Work Club will continue to look after the Desperados global digital account. Work Club won the business in 2013 after a pitch against Razorfish. The account was previously handled by AnalogFolk.

The appointment further strengthens A&E/DDB’s relationship with Heineken. This year, the agency also picked up the John Smith’s advertising account from TBWA\London, as well as digital briefs for Foster’s and Kronenbourg 1664, which were handled by Lean Mean Fighting Machine and Ogilvy & Mather respectively.

Earlier this week, A&E/DDB won the Grand Prix at the IPA Effectiveness Awards for its "good call’ campaign for Foster’s.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More