Adam & Eve/DDB puts brakes on Kwik Fit relationship

Adam & Eve/DDB has told Kwik Fit it will not seek to renew its contract with the car maintenance specialist when its contract ends later this year.

Kwik Fit: 'the love your car deserves'
Kwik Fit: 'the love your car deserves'

It is understood that Adam & Eve/DDB’s current contract with Kwik Fit runs out in October but that because of increasing after-sale work for Volkswagen and the new client AA, the Omnicom agency will not seek to expand the relationship.

The move ends an 11-year relationship between Kwik Fit and DDB agencies. Kwik Fit originally hired BMP DDB in April 2003. It had previously worked with the Scottish agency Faulds Advertising.

No one at Adam & Eve/DDB would comment. A spokesman for Kwik Fit had not responded to request for comment by the time of publication.

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