Adam & Eve/DDB puts brakes on Kwik Fit relationship

Adam & Eve/DDB has told Kwik Fit it will not seek to renew its contract with the car maintenance specialist when its contract ends later this year.

Kwik Fit: 'the love your car deserves'
Kwik Fit: 'the love your car deserves'

It is understood that Adam & Eve/DDB’s current contract with Kwik Fit runs out in October but that because of increasing after-sale work for Volkswagen and the new client AA, the Omnicom agency will not seek to expand the relationship.

The move ends an 11-year relationship between Kwik Fit and DDB agencies. Kwik Fit originally hired BMP DDB in April 2003. It had previously worked with the Scottish agency Faulds Advertising.

No one at Adam & Eve/DDB would comment. A spokesman for Kwik Fit had not responded to request for comment by the time of publication.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).