Adam & Eve/DDB secures Foster's digital ad account

Adam & Eve/DDB has been handed the digital advertising account for Foster's following a competitive pitch.

Foster's: the Australian Brad and Dan characters created by Adam & Eve/DDB
Foster's: the Australian Brad and Dan characters created by Adam & Eve/DDB

The business moves from Lean Mean Fighting Machine.

Adam & Eve/DDB already handles the above-the-line account for the Heineken-owned lager brand. The agency was responsible for creating the Australian Brad and Dan characters and the "good call" positioning.

Emma Sherwood-Smith, the marketing manager for Foster’s, said: "The appointment of Adam & Eve/DDB will help bring a better integrated and more effective approach to developing compelling creative work for Foster’s online in 2014."

Heineken appointed LMFM in 2011. Hypernaked previously handled the business.