Adam & Eve/DDB secures Foster's digital ad account

Adam & Eve/DDB has been handed the digital advertising account for Foster's following a competitive pitch.

Foster's: the Australian Brad and Dan characters created by Adam & Eve/DDB
Foster's: the Australian Brad and Dan characters created by Adam & Eve/DDB

The business moves from Lean Mean Fighting Machine.

Adam & Eve/DDB already handles the above-the-line account for the Heineken-owned lager brand. The agency was responsible for creating the Australian Brad and Dan characters and the "good call" positioning.

Emma Sherwood-Smith, the marketing manager for Foster’s, said: "The appointment of Adam & Eve/DDB will help bring a better integrated and more effective approach to developing compelling creative work for Foster’s online in 2014."

Heineken appointed LMFM in 2011. Hypernaked previously handled the business.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More