Adam & Eve/DDB wins £5m Colman's

Adam & Eve/DDB has picked up the £5 million advertising account for the food brand Colman's.

Colman’s: drops Karmarama
Colman’s: drops Karmarama

The agency won the business after a competitive pitch against Mother. The process was handled by Colman’s owner, Unilever.

Karmarama, which had worked on the account since 2005, created the "John Bull" advertising campaign featuring an upper-class pantomime bull who advises a family on their evening meal.

It was also responsible for the "Season & Shake" activity, which featured the celebrity chef Tony Tobin.

Colman’s products include gravies, recipe mixes and pouring sauces. It has recently expanded into condiments with the launch of a barbecue-sauce range.

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