Adam & Eve/DDB wins £5m Colman's

Adam & Eve/DDB has picked up the £5 million advertising account for the food brand Colman's.

Colman’s: drops Karmarama
Colman’s: drops Karmarama

The agency won the business after a competitive pitch against Mother. The process was handled by Colman’s owner, Unilever.

Karmarama, which had worked on the account since 2005, created the "John Bull" advertising campaign featuring an upper-class pantomime bull who advises a family on their evening meal.

It was also responsible for the "Season & Shake" activity, which featured the celebrity chef Tony Tobin.

Colman’s products include gravies, recipe mixes and pouring sauces. It has recently expanded into condiments with the launch of a barbecue-sauce range.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More