Adam & Eve/DDB wins Mulberry festive brief

Mulberry, the luxury fashion brand, has appointed Adam & Eve/DDB after a pitch.

Adam & Eve/DDB: wins Mulberry festive brief
Adam & Eve/DDB: wins Mulberry festive brief

The agency will create a multichannel Christmas campaign that showcases the brand’s range of gifts.

James Murphy, the founder and chief executive of Adam & Eve/DDB, said: "Who wouldn’t be excited about the prospect of helping a brand like Mulberry succeed in the gifting season?"

Earlier this year, Mulberry partnered with the model Cara Delevingne to launch a collection that coincided with London Fashion Week.

MEC handles the brand’s global media planning and buying account.

This week, Mulberry issued its fourth profit warning in a year after it announced that revenues were down 17 per cent year on year for the six months to September.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published