Adam & Eve/DDB wins nine gold Outdoor Lions

Adam & Eve/DDB received nine gold Lions - six for Harvey Nichols and three for Marmite - at the Outdoor ceremony in Cannes this evening.

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The Omnicom-owned agency won one gold for "sorry, I spent it on myself" for Harvey Nichols and a further five for the wider Christmas campaign that displayed individual items from the range ("Christmas lunch", "gravel", "wire wool", "sink plug" and "toothbrush").

The three golds for Marmite were for "pasta", "mayo" (pictured, below) and "ketchup".



OgilvyOne also picked up a gold Outdoor Lion for British Airways "magic of flying", which has also won the Direct Grand Prix, one gold and two bronzes in Promo & Activation and two golds in Media.

TBWA\London landed a gold Lion for its "jump store" work for Adidas.

TBWA's work for the sports brand also won two silver Lions (for "just browsing thanks" and "hey CCTV I’m here") and a bronze (for "shoes to match those wings of yours").

The judges awarded OMD UK, Talon Outdoor and Abbott Mead Vickers BBDO a bronze Lion for "unbelievable" for Pepsi Max. AMV BBDO also bagged three bronzes for "rushing", "roiling" and "rumbling" for Guinness.

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Christmas 2016 ads: the best so far
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1 Christmas 2016 ads: the best so far

Buster the Boxer, Mrs Claus, a doll that comes to life and an adventurous carrot feature in this year's Christmas ads. Campaign rounds up the best ads from the season.

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