Adam & Eve/DDB wins Promo & Activation Grand Prix

Adam & Eve/DDB picked up the Grand Prix as well as two Golds in the Promo & Activation ceremony last night, while OgilvyOne also won Gold for British Airways.

Harvey Nichols: 'sorry I spent it on myself' by Adam & Eve/DDB
Harvey Nichols: 'sorry I spent it on myself' by Adam & Eve/DDB

The Grand Prix and two Gold Lions were awarded to Adam & Eve/DDB for its "sorry I spent it on myself" Christmas campaign for Harvey Nichols. Adam & Eve/DDB also picked up a Bronze Lion for "front row" for Google+.

OgilvyOne’s "magic of flying", which received the Direct Lions Grand Prix last night, took home one Gold and two Bronze Lions.

Publicis London also won two Silver Lions for "fuck the poor" for The Pilion Trust.

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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