Adam & Eve scoops Allinson flour brief

Be the first to comment
Allinson: its new flour range is 'nature-friendly'
Allinson: its new flour range is 'nature-friendly'

Adam & Eve has been appointed to handle a £1 million ad campaign for the launch of Allinson's new "nature-friendly" range of flours.

Allinson, which is owned by Silver Spoon, awarded the agency the business without a pitch. Tony Lucas, the marketing director of Silver Spoon, made the appointment.

Allinson has previously worked with Libertine on its flour marketing campaigns. The advertising for Allinson's bread range is handled by M&C Saatchi.

Adam & Eve first won a place on the Silver Spoon roster in January, when it was appointed to the Silver Spoon sugar creative account.

The agency will create an advertising, digital and in-store campaign to launch the flours, which are environmentally friendly because they are milled from conservation-grade wheat, grown on farms that encourage wildlife.

The product was given a soft launch in June and will receive a full-scale introduction later this year.

SUBSCRIBE TO CAMPAIGN

Only £49 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites

SUBSCRIBE

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Just published