Adams Foods reviews £3m Kerrygold ad business

Adams Foods is calling a review of its £3 million Kerrygold ad account, currently held by WCRS&Co.

Adams Foods reviews £3m Kerrygold ad business

WCRS&Co, which has held the account since 2006, has been invited to take part in the review and to re-pitch for the account.

The agency won Kerrygold’s ad business in 2006 following a pitch against Leo Burnett and Farm.

Alastair Jackson, marketing director for Adams Foods, said: "WCRS have delivered a series of strong campaigns for us since their appointment in 2006.

"This is a statutory review driven by procurement best practice as we have now worked with WCRS for over five years."

In February this year, WCRS&Co was reappointed to the Kerrygold digital account after a competitive pitch against undisclosed agencies.

The digital account is not affected by this review.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).