AdBlock Plus turns tables on Facebook

AdBlock Plus claims it has already found a way around Facebook's new feature to combat ad-blocking.

AdBlock Plus turns tables on Facebook

However, Facebook, which made its move only two days ago, has retorted that AdBlock Plus’ method is removing more than just ads.

A Facebook spokesperson said: "We’re disappointed that ad blocking companies are punishing people on Facebook as these new attempts don’t just block ads but also posts from friends and Pages."

Ben Williams, head of operations at Adblock Plus, wrote in a blog post that its new filter may not be effective for long.

Williams said: "This sort of back-and-forth battle between the open-source ad-blocking community and circumventers has been going on since ad blocking was invented; so it’s very possible that Facebook will write some code that will render the filter useless — at any time."

Steve Chester, director of data and industry programmes at the Internet Advertising Bureau, told Campaign this week that publishers should be wary of emulating Facebook by trying to make ads indistinguishable from non-commercial content. 

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published