In the role, Todd will be responsible for all product development, marketing, branding and communications at the business: Europe’s largest minicab company, with a fleet of 4,800 cars.
She arrives from Thomson Holidays owner TUI Group, where she has been managing director of Crystal Ski Holidays since January 2014. That role followed a two-year stint as global head of ecommerce product at Betfair.
Before this, she spent six years at Microsoft, in a series of roles including UK product marketing lead for Bing. Prior to Microsoft, she worked in CRM, business development and content roles at Amazon from 1999 to 2006.
Todd said: "It's an exciting time to be joining Addison Lee, an iconic brand known for its outstanding customer service values, and now with a fresh look and a new vision for the business.
"I look forward to bringing my digital and product experience to the Addison Lee team."