Addison Lee campaign highlights business-class status

Addison Lee positions itself as the business-class taxi service in a new campaign designed to separate the company from rivals, including Uber.


The outdoor, digital and press campaign, which was created by Albion, is called 'Calm In The Chaos'.

It shows a couple travelling through London in a bubble and features headlines boasting that the company’s drivers "are trained to leave you in peace", and that Addison Lee can offer fixed prices upon booking.

The campaign is Albion’s first for the brand since winning the account in March after a competitive pitch.

The work was written by George Morgan and shot by Doug Fisher through Making Pictures. Unique Digital handled the media planning and buying.

Earlier this year, Addison Lee hired Nick Constantinou, the former chief executive of Collective London, as its head of marketing and product innovation in response to competition from Taxi apps Uber and Hailo.

Peter Boucher, the chief operating officer at Addison Lee, said: "Addison Lee has built a successful brand in London with little marketing support and hasn’t historically used agencies. To help fuel the next stage of growth, we were keen to partner with Albion to unlock growth and develop our strategic services."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Vodafone, Sky and HSBC join retreat from Google

Several more major brands, including Vodafone, Sky, and a trio of the UK's leading banks, have added their names to the list of those considering suspending their advertising on Google.

Why Cosabella replaced its agency with AI and will never go back to humans

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published