Beckham, zidane, vieira and kahn training and playing to a spoken word backing and tribal drumming.shots of stadia and crowds. Players featured in the global adidas advertising campaign are David Beckham, Zinedine Zidane, Raul Gonzalez, Michael Ballack, Patrick Vieira and Oliver Kahn. The "I am" commercials were shot on different locations from February until June of 2003. Rupert Sanders directed the spots. The Creative Director was Peter McHugh, copywriterd Giles Montgomery/ Luca Grelli and artdirectors were Andy Fackrell/ Ollie Watson through Outsider.