Adidas 180\TBWA

With a nod to the classic 1960s British movie, 'The Italian Job', 13 of Europe's top players, including David Beckham, take to the road on scooters in a sprawling game that crosses Europe all the way to Lisbon for Adidas' new global ad campaign for Euro 2004. With Zidane, Ronaldo, Khan, Raul et al on their mopeds they have a kickabout, to the tune of Italian Job's 'Self Preservation Society'. The campaign was conceived by 180 creative director and art director Andy Fackrell, 180 art director Stuart Brown developed the print and outdoor campaign consisting of 10 executions, which will be running throughout Europe in sports and lifestyle magazines starting with June issues.