Leagas Delaney takes a light-hearted approach to its latest
international spot for Adidas, which is timed to capitalise on the
excitement over the Euro 2000 football championships.
The commercial, set to the upbeat soundtrack of Bowie B’s remix of Toots
and The Maytals’ Broadway Jungle, stars England’s David Beckham,
France’s Zinedine Zidane, Holland’s Patrick Kluivert and Italy’s
Alessandro Del Piero.
The team parks a lorry filled with 1,000 Adidas Terrestra Silverstream
footballs, the official ball of Euro 2000, in a deserted Amsterdam
They then let the balls spill out all over the square. Hidden cameras
pick up the reaction of passers-by. Some try to steal the balls and most
can’t resist a good kick. The football stars join in the kickabout.
The spot was directed by Academy’s Peter Cattaneo. Cameramen were
disguised as dustmen and others hid up trees in order to capture the
genuine, unselfconscious reaction of all the pedestrians.
Adam Collins, the account director on Adidas, said: ’We want to
demonstrate Adidas’ unrivalled understanding of the game in an emotional
way; to show that we love soccer as much as the audience does.’
The ad was written by Rob Burleigh and art directed by Dave
UK Media planning is by Leagas Delaney and buying is through New
Carat handles the planning and buying in the rest of the world. The
campaign will run in Europe, Asia and Latin America.