Adidas America appoints second agency

- Adidas America has appointed Seattle-based Wongdoody as its second US agency.

- Adidas America has appointed Seattle-based Wongdoody as its second US agency.

The appointment does not affect Leagas Delaney's San Francisco office, which remains the lead agency on the business and will continue to drive brand campaigns and most individual sport categories.

Wongdoody will work closely with Leagas Delaney across all areas but will focus on promoting the brand in colleges. The agency will also handle in-store projects and direct mail assignments.

Karyn Thale, director of marketing communications, at Adidas America, said: "This is one more piece of a long-term strategy designed to meet our rapid brand growth as well as the changing needs of the market and of our consumers. We work from a team approach which depends on synergies from all involved; with previous staff affiliations between the two agencies, we are confident that this addition will establish a unique relationship that will only enhance our marketing efforts."





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