Adidas champions female athletes in 'I'm here to create' campaign

Adidas is highlighting unconventional forms of training in a series of spots featuring female sports icons, as part of the brand's 'I'm Here to Create' campaign.

Caroline Wozniacki: trains on the beach with Adidas
Caroline Wozniacki: trains on the beach with Adidas

Tennis star Caroline Wozniacki stars in one spot, doing beach wind sprints and sandboarding as part of her training.

Other stars that will feature in their own spots during the campaign including WNBA All-Star Candace Parker, celebrity trainer Nicole Winhoffer and ultra athlete Robin Arzon.

Brand: Adidas

Agency: 72andSunny

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More