Adidas "Creativity gets you noticed" by 72andSunny

Creativity can be the differentiator in getting an athlete noticed, according to a new fast-paced Adidas ad by 72andSunny.

The film stars some Adidas Tango Squad players, a group of hyper-connected football-obsessed 16- to 19-year-olds who hail from cities around the world. Shot on Real Madrid’s training ground, the players flaunt their creativity on and off the pitch, showing that the future of football will come from the street. Football stars Zinedine Zidane and Marcelo also feature in the spot, but it is the Tango Squad who stand out. This spot is the latest in the "Here to create" campaign, which positions Adidas as a sports brand for creators. 

Credits

Client
Global Vice President & Global Communications
Senior Director & Global Brand Communications
Director & Global Brand Communications
Senior Manager & Global Brand Communications
Vice President & Brand Communications & Football
Senior Manager & Brand Communications & Football
Senior Producer & Global Creative Shoot & Production
Senior Manager & Creative Shoot & Production
Global Music Manager
Agency? ?
Chief Co-Chairman & Founder
Executive Creative Director
Managing Director
Group Creative Director
Creative Director // Writer
Creative Director // Designer
Designer
Chief Production Officer
Director of Production
Executive Film Producer
Senior Film Producer
Film Producer
Group Brand Director
Brand Director
Senior Brand Manager
Brand Coordinator
Partnerships & Legal Senior Manager
Strategy Director
Production? ?Company? ?
Director
Executive Producer
Line Producer
Director’s Assistant
Production Manager
Choreographer
Football Skills Specialists
Social Shooter
Editorial? ?Credits:? ?TRIM
Editor
Assistant Editor
Color
MPC
Colorist
Finishing? ?Credits
MPC
Lead Flame Artist
Graphic? ?VFX
VFX Supervisor
Producer
Production Assistant
Record? ?/? ?Mix? ?Credits/Sound? ?Design
Mixer
Assistant Mixer
Producer
Assistant Producer