Adidas 'David Beckham' by 180 Amsterdam

The new campaign, created by 180 Amsterdam, features former England captain David Beckam talking about about the death threats he faced after his 1998 World Cup sending off. It also features former New Zealand rugby star Jonah Lomu and Indian cricketer Sachin Tendulkar. More than 30 inspirational stories are told using the athlete's own personal style. Each athlete chose a defining moment in their life and created the images and words which would be combined to create this new "Impossible is nothing" 2007 brand campaign.